In the brief existence of this blog, I think you have noticed that we have regularly preached the importance of numbers and good reporting. More important than just having the information is understanding what that information is telling you. Does the data appear to indicate one thing, but the practice is moving in a completely different direction?
When it comes to employee incentives, the importance of quality information and goals is doubly important because if your team is unfocused or has goals different from yours, you will end up with a mess on your hands. And by mess, I mean you are paying a bunch of money for reaching an incentive that has nothing to do with the overall success of your practice.
I’d like to give you a story of one case in which we thought we had all the incentives lined up properly, but ended up learning a costly, yet valuable lesson instead (kind of like the plot of most sitcoms).
