Call to action: What not to do

Here at My Practice Engine, we are always willing to admit a mistake.  Not only does it make us better as an organization, but it also hopefully helps you to avoid the mistakes that we made as you proceed on your quest for practice perfection.  

Today’s story asks the question: “What’s wrong with this picture?”  The below pictures are from an ad we placed on a bus to promote the opening of our new office in Cancun, Mexico.  

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Marketing strategy: call to action

Photo credit: triplecurve.com

At any given point in time, I get asked for a quick way to get a volume of patients in the door.  My answer is that other than being famous or having lots of friends who need treatment, I haven’t found a one-size-fits-all guaranteed way to get an influx of patients in the door.  Certainly, others claim that they have found a foolproof way and good for them.

But if I’m asked to come up with something that I would highly recommend in just about every case, I, and a host of others, would recommend a strong call-to-action in the marketing message.  In other words, what reason, promotion, opportunity or deal am I offering to get a patient to come in to my office and not that of my competition?

Here are some of the things I’ve learned about calls to action and what might benefit you as a practice owner or key marketing person.

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